CEA-based Media Expert (Re-announcement)

Information

Common information

• Position Title: CEA-based Media Expert
• Duty Station: will be based at the Centre of Employment Abroad (CEA) under the Ministry of Labour, Social Security and Migration of the Kyrgyz Republic, Bishkek, Kyrgyzstan
• Type of Appointment: Consultancy
• Duration: October 2024 – March 2025 (6 months)
• Closing Date: 09 September 2024

Nature of the consultancy: Under the overall supervision of the International Organization for Migration (IOM)’ Media and Communications Specialist, and the direct supervision of the Centre of Employment Abroad under the Ministry of Labour, Social Security and Migration of the Kyrgyz Republic (CEA)’ Director, the successful candidate will propose a comprehensive mechanism that describes the process of online awareness-raising activities using innovative tools, methodologies or formats, the process of identifying target group and targeting online.

Project Context and Scope:

Supporting Safe and Orderly Migration from Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan to the UK Project aims to support the safe participation of Central Asian migrants in the UK Seasonal Workers Scheme (SWS), promoting a positive migration experience within the United Kingdom (UK) and helping participating Central Asian countries to maximise its benefits to economic development. It aims to address the challenges faced by Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan nationals engaged in labour migration to the United Kingdom under the SWS.

Organizational Department / Unit to which the Consultant is contributing:

Protection and Climate Mobility Unit, “Supporting of Safe and Orderly Migration from Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan to the UK” project, LM.0545.

Qualification requirements

Education, Experience and/or skills required:

• Bachelor's degree in Social Sciences, Mass Media, Migration and Social Inclusion or another related field; 
• At least 3 years of experience in developing and conducting information campaigns;   
• Excellent knowledge of social media marketing principles; 
• Proven communication skills, with a strong command of Russian and Kyrgyz language. 

Required Competencies: 

Values 

• Inclusion and respect for diversity: Respects and promotes individual and cultural differences. Encourages diversity and inclusion. 

• Integrity and transparency: Maintains high ethical standards and acts in a manner consistent with organizational principles/rules and standards of conduct. 

• Professionalism: Demonstrates ability to work in a composed, competent and committed manner and exercises careful judgment in meeting day-to-day challenges. 

• Courage: Demonstrates willingness to take a stand on issues of importance. 

• Empathy: Shows compassion for others, makes people feel safe, respected and fairly treated. 

Core Competencies – behavioural indicators level 1 

• Teamwork: develops and promotes effective collaboration within and across units to achieve shared goals and optimize results. 

• Delivering results: produces and delivers quality results in a service-oriented and timely manner; is action oriented and committed to achieving agreed outcomes. 

• Managing and sharing knowledge: continuously seeks to learn, share knowledge and innovate. 

• Accountability: takes ownership for achieving the Organization’s priorities and assumes responsibility for own action and delegated work. 

• Communication: encourages and contributes to clear and open communication; explains complex matters in an informative, inspiring and motivational way. 

IOM’s competency framework can be found at this link: 

https://www.iom.int/sites/default/files/aboutiom/iom_revised_competency_framework_external.pdf 

Competencies will be assessed during a competency-based interview. 

Duties

Category A Consultants: Tasks to be performed under this contract:

• In cooperation with the CEA and IOM, develop weekly content-plan for targeting prospective migrants with full and accurate information about the SWS;  
• Conduct an information campaign reaching the following targets: 

1. CEA Instagram – at least 50,000 people monthly (2,000 engagements and 2,000 impressions);
2. CEA Facebook – at least 5000 people monthly (500 engagements and 500 impressions);
3. CEA and IOM YouTube – at least 25,000 people monthly (1,000 engagements and 1,000 impressions);
4. CEA Telegram – at least 1000 people.

• In cooperation with IOM, develop all visual materials and information products and conduct weekly online dissemination on all relevant social media platforms; 
• Publish posts related to SWS on the CEA website and social media platforms;  
• Provide effective consultations using innovative technologies through social media platforms; 
• Keep statistics on social networks and regularly report on the number of people covered. It is advisable to disaggregate the statistics by age, gender and geographic location. Coverage of all prospective labour migrants, the target group of an information campaign should reach at least 200,000 people (at least 10,000 engagements and 10,000 impressions); 
• Сover all the CEA activities (photos, videos, success stories); 
• Prepare monthly reports on the results achieved of the developed content-plan implementation, including media-analytics: views, click-through rates, interactions, etc.;
• The consultant shall coordinate well in advance the materials of the proposed information campaign with the Media and Communications Specialist and other relevant Project staff. 

IN NO EVENT DO NOT MAKE POSTS AND STATEMENTS OF A POLITICAL NATURE, POSTS THAT VIOLATE RIGHTS AND HUMILIATE DIGNITIES OF THE MINORITY AND VULNERABLE GROUPS ENGAGE IN POLEMICS WITH SUBSCRIBERS ON ANY ISSUES.

Performance indicators for the evaluation of results:

• Monthly reports with Media Analytics indicating no. of new social media subscribers/followers, % of placements in local media, # of times hashtag is used on social media, average watch time (median), # of social media engagements (e.g., likes, shares, clicks, click-through to website, comments), # of positive answers to pop-ups asking if the information was useful, no. of high-quality partners or influencers, % of media coverage with positive sentiment toward the Project ( to be submitted to the Communications Specialist by the end of every month).
• A final report (to be submitted to the Media and Communications Specialist by 30 April 2025).

Conditions

HOW TO APPLY

Interested candidates are kindly invited to send their application package that includes a detailed CV, cover letter and recommendation letter/s via email to hrkg@iom.int by 23:00 of 07 October 2024, referring to this advertisement in the subject line.

It is also recommended that applicants complement their submission with a portfolio of previous work demonstrating proven professional experience in the given area.

Please note that only shortlisted candidates will be contacted.

For more information, please visit https://kyrgyzstan.iom.int/careers.