SMM Specialist

Information

Common information

Position Title: SMM Specialist

Duty Station: Bishkek, Kyrgyzstan (home-based)

Type of Appointment: Consultancy

Duration of Consultancy: June 2024 – March  2025 (11 months)

Nature of the consultancy: Under the overall supervision of the Head of Office and the direct supervision of the Communications Specialist, the successful candidate will propose a comprehensive mechanism that describes the process of online awareness-raising activities using innovative tools, methodologies or formats, the process of identifying target group and targeting online. 

Project Context and Scope: Supporting Safe and Orderly Migration from Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan to the UK Project aims to support the safe participation of Central Asian migrants in the UK Seasonal Workers Scheme (SWS), promoting a positive migration experience within the United Kingdom (UK) and helping participating Central Asian countries to maximise its benefits to economic development. It aims to address the challenges faced by Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan nationals engaged in labour migration to the United Kingdom under the SWS.

Organizational Department / Unit to which the Consultant is contributing: “Supporting of Safe and Orderly Migration from Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan to the UK” project, KR10P0547.

Qualification requirements

Education, Experience and/or skills required:

• Bachelor’s degree in Social Sciences, Communications, Mass Media, Migration and Social Inclusion or another related field; 
• At least 3 years of experience in developing and conducting information campaigns;   
• Excellent knowledge of social media marketing principles; 
• Proven communication skills, with a strong command of Russian and Kyrgyz language. 

Duties

Tasks to be performed under this contract:

• In cooperation with IOM, develop media-plan for targeting beneficiaries within online information, based on needs of target groups;  
• Conduct an information campaign reaching the following targets: 

1. Instagram – 10 thousand 
2. YouTube – 1 thousand 
3. Facebook – 4 thousand 
4. X (Twitter) – 2 thousand 

• In cooperation with IOM, develop all visual materials and information products and conduct weekly online dissemination on all relevant social networks and posting on Instagram, Facebook, X, TikTok, YouTube; 
• Publish posts related to SWS on the CEA platforms, and general information linked with migration issues on the IOM platforms;  
• Provide effective consultations using innovative technologies through social networks; 
• Keep statistics on social networks and regularly report on the number of people covered. It is advisable to disaggregate the statistics by age, gender and geographic location. Coverage of all prospective labour migrants, the target group of an information campaign should reach at least 20,000 people (at least 2,000 likes, comments and re-posts);   
• Сover all the activities of the project partners (photos, videos, success stories); 
• Provide media support within all IOM projects as necessary; 
• Prepare monthly reports on the achieved results of the developed media-plan implementation, including media-analytics: views, click-through rates, interactions, etc.;
• The consultant shall coordinate well in advance the materials of the proposed information campaign with the Communications Specialist and other relevant Project staff.

Performance indicators for the evaluation of results:

The Consultant shall provide the following reports on project activities performed:

• Monthly reports with Media Analytics indicating no. of new social media subscribers/followers, % of placements in local media, # of times hashtag is used on social media, average watch time (median), # of social media engagements (e.g., likes, shares, clicks, click-through to website, comments), # of positive answers to pop-ups asking if the information was useful, no. of high-quality partners or influencers, % of media coverage with positive sentiment toward the Project ( to be submitted to the Communications Specialist by the end of every month).
• A final report (to be submitted to the Communications Specialist by 30 April 2025).

Conditions

HOW TO APPLY

Interested candidates are kindly invited to send their CVs and recommendation letter/s via email to hrkg@iom.int  by 18:00 of 10 May 2024, referring to this advertisement in the subject line.

It is also recommended that applicants complement their submission with a portfolio of previous work demonstrating proven professional experience in the given area.

Please note that only shortlisted candidates will be contacted.